Design of logo and corporate identity for Spïro Pilates Fitness with diversity and inclusivity of well being at the core of it.
A playful and dynamic aspect was infused into the logo as well as the color palette to reflect the fun and enjoyable side to working out. The imagery intends to portray a variety of body types.
Their approach emphasizes the quality of the movements and the importance of breathing to ensure a better mobility and improved posture. All exercises are adapted to the particular needs of each person, no matter their age, physical range or their lifestyle.
