Fluid Creativity
Tora Création is a brand that aims to make the experience of capturing unique moments a fun and unique one. Here, professionnalism and creativity converge to attain the best result for the client. Her colorful personality, dynamism and human touch is portrayed through the handwritten name, whereas the professional reliability and expertise is represented by the all caps sans-serif typeface Railway.
Evolution of a brand
The project was to design a bilingual logo that reflects the evolution of Tora photography into Tora Création allowing it to portray the essence of the photographer/artist and her business while inspiring credibility and trust in her current and potential clients. Establishing the main branding guidelines through typography and a color palette.
Logo versions
Color palette
Typeface
